40% of hybrid workers eyeing exit over poor video communication

Bergen, Norway | August 15^th, 2024 | New research commissioned by Vizrt, the leader in real-time graphics and live production solutions for content creators, reveals the inefficiencies behind companies’ efforts in engaging employees.

The future of employee communications is video

Of those surveyed, 70% feel the quality of communications from their company affects how engaged they are as an employee. For multinational organizations this has even greater impact, with video communications playing a leading role in workforce motivation.

Nearly half (49%) of employees surveyed agreed that good quality video communication has a positive impact on their motivation. Furthermore, 67% of respondents agreed when employers use video communications, like Town Halls, or live streams, these technologies are more effective than other methods at helping them feel more aligned with the company’s vision, and in understanding the business updates, better.

According to Gallup, low engagement among employees may have reduced global GDP by 9% last year. And the engagement of employees is directly tied to lower turnover, lower absenteeism, higher profits, and higher productivity.

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“Hybrid working isn’t going anywhere. Coupled with the growing need for global companies to be more efficient, reduce costs, and be more sustainable, video offers a viable solution. In this remote era, companies must engage and motivate employees no matter where they are based and quality in-house video production is proven to work.” Chris Black, Global Head of Brand and
Communications, Vizrt

88% of respondents agree that the sound and visual quality of video communications is important in day-to-day operations, with 40% stating they would consider leaving their company if its communication efforts through video were poor.

Evolving employee expectations

These new findings represent the growing expectations and ever-changing attitudes of the workforce when it comes to communications and emphasize the need for high-quality visual communications enabled via video. These are of such importance that 40% of those surveyed believed poor video communications had the potential to weaken their company’s reputation. However, despite 83% of organizations using video in some sort of capacity for communication activities, including hybrid events, a proportion of employees feel let down by these experiences.

Adding in an entertainment factor

The majority of respondents note that opportunities for employees to interact with hybrid events via video are minimal, and nearly a quarter noting that audience engagement could improve for the interactive elements that are present.

Nearly half of respondents believe that company video communications need to provide some sort of entertainment value. 39% expressed a desire for interactive graphics, 34% for virtual reality, and 32% requested 3D animations to be part of these communications, representing the new expectation of television-style experiences brought by the convergence of traditional broadcast and AV. When asked which technologies they wanted their company to invest in to add to their video communication experience as an employee, the top three choices were real-time data visualization, enhanced live streaming capabilities and audience participation tools

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“Ensuring effective internal communication goes beyond delivering the right message—it’s about enhancing the entire employee experience. High-quality video production, achieved through user-friendly live production tools, is key to driving engagement and enabling senior management to effectively share their vision. Investing in robust broadcastAV solutions that prioritize production value can transform internal communications, positively impacting the employee experience and business success” concludes Chris Black

For more information, and to access the full research report, visit:  https://www.vizrt.com/news-articles/broadcasting/employee-engagement-research-ebook/