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Don’t forget to include:
  • 1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
  • 2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
  • 3. Meta Description is an SEO-friendly description.
  • 4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
  • 5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
  • 6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
  • 7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.
Special Instructions:
  • Don’t forget any Pardot form or ebook links needed for buttons and other links.
  • Make sure all items are turned on below page content:
    • Do Not Display Title
    • Do Not Display the Featured Image
    • Do Not Display Subtitle
    Starter templates: hide title, subtitles, and featured image
  • Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
    .breadcrumbs {display: none;}