Viz Arena

The one-box AR and virtual advertising suite for live events. Easily produce hyper-real live AR graphics that keep fans engaged and sponsors happy. Viz Arena uses AI to speed up workflows and deliver precise, downstream AR graphics in real time. Works on-prem or in the cloud.

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Supporting 3,500+ companies globally
Benefits

The Vizrt Advantage

Use AR graphics to make the game easier to follow and more exciting to watch. Explain plays, show stats, and visualize the action in real time. Built for sports, but powerful across any live production. No extra gear needed.

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Ready for Tomorrow’s Production Needs, Today

Ditch downtime, Calibrate with AI

Auto calibration not only speeds up calibrating any space, including non-grid spaces, but also artfully handles fast transitions to keep graphics in place even during rapid camera switches.

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    Dive Into the Full Capabilities of Viz Arena 6

    Discover how Viz Arena 6 removes production friction for broadcasters, leagues, clubs and venues, and helps boost sponsor visibility and fan engagement.

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    Real-World Results with Vizrt

    “We use Viz Arena for placing virtual advertising, which we change every few minutes, so have many different sponsor logos on the field during a match. But we’re not just showing ads – we’re also enhancing the game experience with 3D graphics. And fans love it.”

    Alexis Koutoukas

    Viz Arena Operator, Cablenet Sports

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    "Nuclear football — it's our travel case of Vizrt tools to take on the road. We can set up quickly in any arena. Our team in Portland can control everything remotely, ensuring a seamless broadcast no matter where the game takes place."

    Christian Thurley

    Associate Producer, Portland Trail Blazers

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    Product Updates

    Viz Arena 6

    More speed, less friction. With an AI boost for faster, stickier calibration, intelligent keying for sharper graphics, and a revamped end-to-end interface, Viz Arena 6 is built for speed and precision. Less setup time. Cleaner visuals. Better results, right out of the box.

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    FAQs

    Questions and Answers

    Yes, Viz Arena supports on-prem, hybrid and cloud deployments. Cloud support has been available since Viz Arena 5.2* through Viz Now, Vizrt’s automated cloud deployment tool, enabling live AR graphics and virtual ads rendered in real time with frame-accurate downstream output. 
(*The latest version, Viz Arena 6, does not support cloud deployment.)

    Revolutionize Viewer Experiences with Vizrt

    Create experiences that move beyond viewing - captivating audiences, inspiring action, and defining how the world connects with you.

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