Viz Arena
AR Graphics and Virtual Advertising
Viz Arena is an all-in-one Live AR Suite for sports broadcast and venue production. It is purpose-built to keep sports fans engaged, sponsors satisfied, and costs low.
Whether your sports production calls for on-pitch AR, live data tracking, stand-up AR, or virtual ad insertion Viz Arena’s plug-and-play capability, with a unique AI-driven Downstream workflow, delivers at a lower operational cost when compared to managed service providers.
Workflows that Deliver High ROI & Low TCO
Graphics that
Tell a Story
Cloud Certified and Quick Set-up
Versatility, Simplicity, and Reliability.
Powered by Viz Engine 5’s advanced Viz Engine Render pipeline, Viz Arena brings superior upstream and downstream workflows, operator-centric control, and advanced keying technology powered by Viz AI. Whether deployed on-prem or in the cloud, it’s the perfect solution for adding hyper-real 3D AR graphics and virtual advertising over any live sports coverage.
What’s New in Viz Arena?
Viz Arena 6, the latest release of Vizrt’s all-in-one Live AR & Virtual Advertising Suite for sports broadcast and venue production, delivers more AI muscle with auto calibration and the Sports Intelligent AI Keyer. Plus, introducing a single end-to-end interface for more streamlined work.
Downstream AI is another new innovation introduced recently. This is a single box downstream workflow that uses automated insert graphics-handling and cut detection – powered by Viz AI, during camera and DVE transitions to deliver a 100-percent fail safe operation you can count on.
Cloud certified via Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud, Viz Arena promises to keep sports fans engaged, sponsors satisfied, costs low – and it delivers all of this at a lower operational cost when compared to managed service providers.
Simple Set-up & Control
Vizrt product designers have created a solution that is easy to learn and operate. Viz Arena does not require specialized and complicated hardware, so you’re up and running quicker and without error game after game.
Viz Arc, Vizrt’s customizable AR graphics control application, centralizes control of all processes and workflows from a single, intuitive interface. And because Viz Arena is an image-based solution, it doesn’t require specialized mechanical tracking hardware, so camera calibration is easy – and now up to 2-times faster than before.
Precise Keying Powered by Viz AI
Any production can benefit from the power of Viz AI, and nowhere is the need clearer than in the fast-moving, data-dense world of sports broadcast.
The Sports Intelligent Keyer, is an upgrade on the Advanced Keyers developed for Viz Arena. It uses Viz AI to intelligently handle the ambient lighting conditions of various sports. With dedicated algorithms trained on each sport, AI-powered keying translates into unprecedented visual quality for presenting editorial graphics and virtual ad insertion.
Engaging Sports Fans & Gen Z: The New Playbook
New research on sports viewer engagement
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Live Demonstrations
Game-Changing Technology Is a Vital Storytelling Tool for the Baltimore Ravens
With state-of-the-art equipment and Viz Arena, the Ravens’ can now flex their creative muscle and give fans greater insights and an even more immersive in-stadium experience through cleaner, more professional in-stadium programming.
True Vision adds new revenue to Thai Premier League Volleyball coverage with Viz Arena
Thailand’s leading sports broadcaster is using Vizrt’s image-based tracking technology, Viz Arena, to insert virtual ads onto the court during the Thai Premier League Volleyball coverage.
Nine Networks relies on Viz Arena for real-time AR and 3D graphics for live sports production
Vizrt’s software-based solution reduces set-up time and adds new ad revenue streams.
Localized virtual ads to viewers with Vizrt and Catalyst Media
The International Champions Cup brought localized virtual ads to viewers with Vizrt and Catalyst Media
Workflows
Viz Arena 6
3 September 2025 | More speed, less friction. With an AI boost for faster, stickier calibration, intelligent keying for sharper graphics, and a revamped end-to-end interface, Viz Arena 6 is built for speed and precision. Less setup time. Cleaner visuals. Better results, right out of the box.
