Viz Arena
The one-box AR and Virtual Advertising suite for live events
Awards
For anyone who has a story to tell.
Experienced Viz Connect Audio or broadcast graphics designers who want to upgrade their skills
Workflows that Deliver High ROI & Low TCO
Graphics that
tell a great story
Cloud Certified and
AI-powered
Workflows that Deliver High ROI & Low TCO
Graphics that
tell a great story
Cloud Certified and
AI-powered
Deploy AR anywhere – easier and faster
Deliver stunning Augmented Reality graphics that make your coverage stand out. Purpose-built for sports, but applicable across any other production. Fully virtual, turnkey software, with powerful 3D rendering with Viz Engine. One box. One interface. Multiple uses.
Turn live games into unforgettable fan-first experiences
Viz Arena is the only broadcast tech that merges real-time data-driven AR graphics with virtual ads, without requiring any additional gear. Stunning AR that drives fan engagement AND new sponsor revenue streams.
Start creating AR and virtual ads that fans and sponsors won’t forget.
Cut time to air – deploy in 15 minutes
Every second matters in sports. Simple setup and control, fewer moving parts. Easy to learn and even easier to calibrate with AI calibration. Image-based solution, so no need for specialized mechanical tracking hardware. Hit the ground running and stay focused on telling sports stories, better and faster.
Stable, reliable, unbeatable
There’s really no equivalent to Viz Arena. AI calibration speeds up calibration 10X*, ensuring you can switch cameras without disrupting live programming. Calibration stays sticky and on point even with the fastest pans and camera switches.
(* internal tests, results may vary)
Augment your talent’s on-site commentary with AR
AI calibration ensures graphics stay anchored to the ground for talent walk and talk segments making pre- and post-match analysis a cinch. Works in any location, under any lighting conditions, and plugs easily into your existing workflows. Image-based, so no tracked cameras needed.
Live data tracking that wins over fans
Fans love seeing strategy unfold in real time. Use Viz Arena to show lineups and stats right on the playing area live. Customize your graphics in your brand colors.
Track every movement and play development as it happens on the field, court or ice. Visualize in 3D. Sync with data from major providers or your own system.
Virtual advertising that sponsors love
Place tied-to-field graphics perfectly on the pitch using the stadium camera. Blends right in. No extra gear needed. No disruption to play. Image based.
In the truck, in the cloud, or pitch side
Supports your preferred production workflow. Viz Arena is cloud certified via Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud.
AI-powered for faster, simpler workflows
Engaging Sports Fans & Gen Z: The New Playbook
New research on sports viewer engagement
See how our customers are using Viz Arena
Explore these stories
DemosDemos Take your productions to the next level With Unparalleled Innovation Learn More Click the tabs below to learn more or Complete the form, and a Vizrt expert will be in touch to arrange a demo of the solutions you are interested in. Want to see Vizrt solutions in action? Take your productions to…
Game-Changing Technology Is a Vital Storytelling Tool for the Baltimore RavensThe Baltimore Ravens have qualified for the National Football League (NFL) playoffs 11 times since 2000 and earned two Super Bowl victories, four conference title berths, and five AFC North division titles. Now they’re making good on a goal to make M&T Bank Stadium the very best place in the U.S. to experience football. Now…
True Vision adds new revenue to Thai Premier League Volleyball coverage with Viz ArenaTrue Vision’s ads are either placed within the court or just behind the baseline for maximum exposure. The virtual ads capabilities have created new advertising inventory for the rights holder (True Vision), without compromising the quality of the coverage. For this set-up the Viz Arena operator sits in the OB van and the ads appear…
Nine Networks relies on Viz Arena for real-time AR and 3D graphics for live sports productionNine Network, a premier broadcaster based near Sydney, Australia, is pioneering the use of the latest augmented reality (AR) technology with Viz Arena, a real-time virtual sports enhancements graphics platform from Vizrt. The network has partnered with Alston Elliot, an award-winning graphics systems and services provider, to operate Viz Arena systems at each of the…
Localized virtual ads to viewers with Vizrt and Catalyst MediaCatalyst Media acquires, creates, and develops international and Asian sports properties. For their local Singapore feed, Catalyst Media used a “SINGAPORE” advert, while simultaneously using a “LOVEBET” advert for the international feed. Using Viz Arena to insert these ads allowed Catalyst Media to place the ads on the pitch virtually, without the need of additional…
Why choose Vizrt for Sports Productions
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“Nuclear football – it’s our travel case of Vizrt tools to take on the road. We can set up quickly in any arena. Our team in Portland can control everything remotely, ensuring a seamless broadcast no matter where the game takes place.”John McConnell, Product Manager, Portland Trail Blazers- “Every year, we increase the level of our production. It’s about the experience we create for our viewers. We started with on-field advertising using Viz Arena, then introduced pop-ups, AR starting lineups and tactical formations. We are constantly thinking ahead, exploring new ways to offer more to the fans.”Andreas Paraskeva, Head of Sports, Cablenet Sports
- “Sport viewer trends are rapidly changing. We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment.”Alessandro Reitano, Senior Vice President Sports Production, Sky Sports Germany
Trusted by the leaders in live sports
Workflows
Start creating AR and virtual ads that fans and sponsors won’t forget.
Viz Arena 6
3 September 2025 | More speed, less friction. With an AI boost for faster, stickier calibration, intelligent keying for sharper graphics, and a revamped end-to-end interface, Viz Arena 6 is built for speed and precision. Less setup time. Cleaner visuals. Better results, right out of the box.
