Vizrt and blinx partner on first real-time XR integration for TikTok Live

Pushing the boundaries of live extended reality (XR), Vizrt and blinx showcase a world-first with audiences via TikTok Live influencing virtual graphics in real-time

blinx POC
Press Release

Vizrt and blinx partner on first real-time XR integration for TikTok Live

Pushing the boundaries of live extended reality (XR), Vizrt and blinx showcase a world-first with audiences via TikTok Live influencing virtual graphics in real-time

Bergen, Norway | April 3rd, 2025 | Vizrt, the leader in real-time graphics and live production solutions for content creators, has partnered with Dubai-based blinx Media: the first digital native storytelling hub in the MENA region, to launch an industry first TikTok Live livestream with advanced extended reality (XR) graphics.

This innovative livestream, hosted by various media personalities and regional influencers, is the first instance of content being created in a virtual studio, with audiences utilizing TikTok’s gifting capabilities to transform the virtual set in real-time.

blinx POC

For instance, a user gifting a virtual “Galaxy” will see the studio transformed into a galactic animation, with their name dynamically displayed in 3D within the scene, amplifying audience interactivity, enhancing the viewer experience, and driving engagement.

These graphics are rendered in Unreal Engine with the whole XR experience powered and controlled by Vizrt’s Viz Engine 5, a versatile and powerful real-time 3D graphics rendering and compositing engine. This includes Video I/O, the handling of tracking data from cameras, and the calculation of the video wall projection

“With TikTok driving $400M in user gifting in the U.S. alone last year, this collaboration with blinx showcases the potential of real-time XR experiences to revolutionize industries like live media production, influencer-led initiatives, and branded digital engagement,” shares Chris Black, Chief Marketing Officer at Vizrt
blinx POC

“More content creators are looking to monetize live streams, and this technology demonstrates how greater levels of monetization can be achieved without the hard sell – instead driving transactions with deeply immersive entertainment opportunities for audiences,” adds Black.

This proof of concept marks the first instance TikTok’s Live API being utilized with Viz Engine, with its interoperability broadening access to unique AR-driven content creation via the TikTok platform. This flexibility of Viz Engine is central to Vizrt’s XR solutions – many of which are used by the world’s biggest broadcasters and entertainment channels to tell captivating AR stories with ease, all from a single, simplified interface.

Fadi Radi, Chief Creative Officer at blinx, comments: “Blinx is committed to pioneering gamification and fostering one-to-one interactions in live streaming. With this project, we’ve demonstrated technology that is years ahead of current real-time audience engagement features on platforms like TikTok. By integrating TikTok’s API with Vizrt’s XR capabilities, we’re redefining how people connect with live content. This fusion creates an entirely new experience, where gifting players and viewers actively shape immersive, ever-evolving visual narratives within a dynamic virtual environment they control.”

blinx POC

The livestream took place on blinx’s TikTok channel on 2nd April and will be recreated at NAB 2025 in Las Vegas on the Vizrt booth (W3031) and live streamed to Vizrt’s TikTok @vizrtofficial, each day April 5th – 9th.

Vizrt experts will be on hand at NAB to discuss extended and augmented reality capabilities, if you’re headed to NAB, you can book a meeting here.

Don’t worry, this section is already hidden =)

Don’t forget to include:
  • 1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
  • 2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
  • 3. Meta Description is an SEO-friendly description.
  • 4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
  • 5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
  • 6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
  • 7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.
Special Instructions:
  • Don’t forget any Pardot form or ebook links needed for buttons and other links.
  • Make sure all items are turned on below page content:
    • Do Not Display Title
    • Do Not Display the Featured Image
    • Do Not Display Subtitle
    Starter templates: hide title, subtitles, and featured image
  • Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
    .breadcrumbs {display: none;}