“Wonderfully crafted and classy, highlighting the atmosphere and passion of the biggest stage in world sport”
Originally published in Broadcast.
BBC Sport for BBC One and BBC iPlayer
The BBC’s World Cup was a phenomenal success, with 74% of the population tuning in over the course of the broadcaster’s coverage.
Creatively, it was a great tournament too, with the BBC describing it as the most “innovative and diverse” World Cup yet.
The broadcaster televised 33 live games, highlights and multiple digital and social options from a Moscow VR studio. An average of 8-10 million watched each game, while record numbers of viewers streamed games live and on-demand. In total, there were 66.8 million match requests across the BBC Sport website and BBC iPlayer.
The BBC’s VR studio offered a 360-degree fully immersive environment, with informative AR graphics.
Each studio camera was fitted with a small infrared camera pointing at the ceiling, which was covered with reflective markers, enabling the exact orientation of the cameras to be known.
As they moved, the graphics render engine changed the perspective of the 3D graphic, matching how it should look from that point in the studio.The judges praised the studio presentation and high quality of the broadcasts.
One said it was “wonderfully crafted and classy, highlighting the atmosphere and passion of the biggest stage in world sport”; another said it was “understated programming showcasing all the tournament had to offer”.
A third judge said the BBC provided “inclusive, insightful and globally minded coverage”.
Originally published in Broadcast.
Link to ‘BBC Match of the Day World Cup coverage goes live with Vizrt’s Augmented Reality Graphics’ news article.
