Viz Arena
AR Graphics and Virtual Advertising
Viz Arena is an all-in-one Live AR Suite for sports broadcast and venue production. It is purpose-built to keep sports fans engaged, sponsors satisfied, and costs low.
Whether your sports production calls for on-pitch AR, live data tracking, stand-up AR, or virtual ad insertion Viz Arena’s plug-and-play capability, with a unique AI-driven Downstream workflow, delivers at a lower operational cost when compared to managed service providers.
Workflows that Deliver Hi ROI & Low TCO
Graphics that
Tell a Story
Cloud Certified and Quick Set-up
Versatility, Simplicity, and Reliability.
Powered by Viz Engine 5’s advanced Viz Engine Render pipeline, Viz Arena brings superior upstream and downstream workflows, operator-centric control, and advanced keying technology powered by Viz AI. Whether deployed on-prem or in the cloud, it’s the perfect solution for adding hyper-real 3D AR graphics and virtual advertising over any live sports coverage.
What’s New in Viz Arena?
Downstream AI
Viz Arena 5.4 introduces Downstream AI, a new single-box downstream workflow that uses automated insert graphics handling and cut detection—powered by Viz AI—during camera and DVE transitions to deliver a 100-percent fail-safe operation you can count on.
Downstream AI significantly simplifies operation, reduces complexity – and therefore errors, removes hardware to speed set-up time, and delivers all of this at a lower operational cost when compared to managed service providers.
Viz Arena in the Cloud
Powered by Viz Engine 5, Vizrt’s powerful real-time live 3D graphics renderer and compositor, and supported by NDI In/NDI Out capability, Viz Arena can now be deployed in the cloud, as well as on-premises, so you always have the choice of selecting the optimal production workflow that’s right for your live production.
Cloud certification also means that Viz Arena is the latest live production solution to be added to Viz Now, Vizrt’s award-winning free-to-use automated deployment tool that breaks down the barriers to cloud.
Viz Now enables easy deployment to the cloud of 4K switching, overlay graphics, audio mixing, intercom, and – with the latest release of Viz Arena – AR graphics, including virtual ads, efficiently and in under 15 minutes at the click of a button.
Simple Set-up & Control
Vizrt product designers have created a solution that is easy to learn and operate. Viz Arena does not require specialized and complicated hardware, so you’re up and running quicker and without error game after game.
Viz Arc, Vizrt’s customizable AR graphics control application, centralizes control of all processes and workflows from a single, intuitive interface. And because Viz Arena is an image-based solution, it doesn’t require specialized mechanical tracking hardware, so camera calibration is easy – and now up to 2-times faster than before.
Precise Keying Powered by Viz AI
Any production can benefit from the power of Viz AI, and nowhere is the need clearer than in the fast-moving, data-dense world of sports broadcast.
Advanced Keyers developed for Viz Arena uses Viz AI to intelligently handle the ambient conditions of various sports. With dedicated algorithms trained on each sport, AI-powered keying translates into unprecedented visual quality for editorial graphics and virtual ads.
Engaging Sports Fans & Gen Z: The New Playbook
New research on sports viewer engagement
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Live Demonstrations
Game-Changing Technology Is a Vital Storytelling Tool for the Baltimore Ravens
With state-of-the-art equipment and Viz Arena, the Ravens’ can now flex their creative muscle and give fans greater insights and an even more immersive in-stadium experience through cleaner, more professional in-stadium programming.
True Vision adds new revenue to Thai Premier League Volleyball coverage with Viz Arena
Thailand’s leading sports broadcaster is using Vizrt’s image-based tracking technology, Viz Arena, to insert virtual ads onto the court during the Thai Premier League Volleyball coverage.
Nine Networks relies on Viz Arena for real-time AR and 3D graphics for live sports production
Vizrt’s software-based solution reduces set-up time and adds new ad revenue streams.
Clubs and Leagues
Localized virtual ads to viewers with Vizrt and Catalyst Media
The International Champions Cup brought localized virtual ads to viewers with Vizrt and Catalyst Media