Why video technology is neither challenging to use nor expensive to run

Why video technology is
neither challenging to use
nor expensive to run

Harness the power of video for your business

With the right approach, toolkit, and a touch of creativity, businesses can create compelling video content that resonates with target audiences, form meaningful connections, and stay ahead of a competitive curve.

If you or your organization is reluctant to invest more in video technology, thinking it’s too complicated and expensive to run, this eBook could help you debunk that myth.

“The reality is that creating impactful videos for your business within a reasonable budget is not an impossible task.”

Download our eBook now to learn more about how you can harness the power of video for your business.

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Don’t forget to include:

1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
3. Meta Description is an SEO-friendly description.
4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.

Special Instructions:

Don’t forget any Pardot form or ebook links needed for buttons and other links.
Make sure all items are turned on below page content:
• Do Not Display Title
• Do Not Display the Featured Image
• Do Not Display Subtitle
Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
.breadcrumbs {display: none;}