The Corporate Video Workbook

THE CORPORATE VIDEO WORKBOOK

The step-by-step guide to making video work harder for your business

TAKE VIDEO TO THE NEXT LEVEL AND BEYOND

Video is now big business. Companies like yours know video represents a huge opportunity for communicating more effectively and driving greater engagement. In fact, you’re probably already producing video for product demos, training and even marketing.

Time to see the whole picture

The thing is, if you’re like most companies we speak to, you’re probably not tapping into the full potential and value video can offer your business. The reality is that video can benefit almost every part of your organization. And you also might not realize just how easy it is to take your video in-house, producing broadcast-quality results in half the time (and a fraction of the cost).

Plan your way forward

With benefits like these, it’s not surprising more companies than ever are taking video projects in-house, enjoying studio-style techniques and multi-camera production. But, while moving video production in house is far simpler than most people imagine, knowing where to start can be a challenge.

Let us help

In this workbook, we’ve laid out a step-by-step process for moving from where you are now to where you want to be. Download your copy now.

Get the FREE eBook

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Don’t forget to include:

1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
3. Meta Description is an SEO-friendly description.
4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.

Special Instructions:

Don’t forget any Pardot form or ebook links needed for buttons and other links.
Make sure all items are turned on below page content:
• Do Not Display Title
• Do Not Display the Featured Image
• Do Not Display Subtitle
Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
.breadcrumbs {display: none;}