Making and Saving Money
with Video Web Streaming

Time to jump on the streaming bandwagon!

Media consumers – especially digital natives – like to watch, read, listen, and respond with their real-time opinions using multiple media channels.

For broadcasters, sports organizations, corporations, and educational institutions, these changes have created exciting new opportunities to use video streaming to grow their brand, expand their reach, engage their audiences, and drive revenue growth.

The days when video streaming required heavy investments in infrastructure and a highly experienced production team are over. Thanks to today’s advanced solutions, both seasoned broadcasters and complete novices can easily stream online. This accessibility means that organizations of all sizes can step into the broadcasting arena, all at a fraction of the previous cost!

Download the eBook to discover how you can make and save money with video web streaming.

As traditional TV viewership declines and streaming platforms gain popularity, video streaming allows both major networks and smaller players to reach audiences with high-quality content.

Don’t worry, this section is already hidden =)

Don’t forget to include:
  • 1. Document Overview list view is handy to have open so you can see labeled areas indicating where some edits can be made
  • 2. Slug is the URL. Once you save a draft with a page title, it defaults to that unless you edit it. Editing the slug URL to be more concise is a benefit at times.
  • 3. Meta Description is an SEO-friendly description.
  • 4. Keyphrase Synonyms is where the bulk of your keywords will go. Separate each keyword or phrase with a comma. These are all supporting keywords to the Main Keyphrase (see item #7).
  • 5. Featured image: This is part of the meta-data and auto-populates any query card image on hub pages. Page Titles and Subheadings are also elements needed to populate query cards and metadata.
  • 6. Excerpt This auto-populates on query card text. If left empty, it will default to the first bit of text on the page. This can be the same as the Meta description.
  • 7. Focus Keyphrase is the main Keyword. The inputs for this and the supporting keywords are in slightly separate areas, making it a little confusing.
Special Instructions:
  • Don’t forget any Pardot form or ebook links needed for buttons and other links.
  • Make sure all items are turned on below page content:
    • Do Not Display Title
    • Do Not Display the Featured Image
    • Do Not Display Subtitle
    Starter templates: hide title, subtitles, and featured image
  • Remove Breadcrumbs. You are NOT expected to do this, but it does need to be done which is why it is always good to tag a web team member in Pardot to review a page prior to publishing. However, if you are an experienced user, there are instructions below. Add this CSS to the Kadence Blocks Controls > Page Scripts. See the Instruction gallery images below.
    .breadcrumbs {display: none;}