Vizrt hosted the One Vizion Summit, a three-day onsite conference that brought together over 200 employees in person, with hundreds more participating globally through live streaming. The Summit was designed to engage Vizrt’s global workforce, ensuring alignment with the company’s vision, strategy, and goals.
Background
Vizrt, the leader in real-time graphics and live production solutions for content creators, recognized the importance of engaging its diverse workforce spread across more than 37 countries. Traditional face-to-face communication for all employees was impractical due to the company’s size, global footprint, and efforts to be more sustainable, making video the next best tool for reaching and engaging employees.
The One Vizion Summit aimed to unifying the company’s messaging and ensure all employees, regardless of location, were aligned with the organization’s strategic direction.
The Challenge
The primary challenge was ensuring that employees who could not attend the event in person felt equally engaged and connected to the content and messaging as those who were physically present.
As Chris Black, Vizrt’s Head of Brand and Communications, highlights, “One of the biggest challenges for large organizations, especially those like ours with offices in over 37 countries, is ensuring that everyone understands the CEO’s vision and message clearly.”
The company needed to ensure high production quality to maintain engagement and deliver a unified message.
“When running a global company, it’s essential to connect with all employees. While face-to-face interaction is the most effective, it’s not practical for a global organization due to sustainability, cost, and efficiency concerns. Video is the next best option,” says Michael Hallén, CEO, Vizrt. “We use video frequently to enhance our storytelling when we talk to our employees, whether it’s about our corporate goals and objectives, launching new products, or whatever it is. Video is crucial and I believe we will use it more and more as we move into the future.”
Delivering High-Quality Video Production Using Innovative Storytelling Technologies
To address this challenge, Vizrt utilized its own advanced video production tools to create a polished, professional event. The company’s approach was multifaceted.
“Our audience is unique because they regularly work with broadcasters and expect a high level of production quality. We couldn’t just show up with a computer and PowerPoint. We need to add some dynamic media to it,” notes Lennie Nelson, Head of Studio, Vizrt.
The Summit utilized innovative tools powered by NDI®, a video connectivity technology, to deliver a professional and engaging hybrid experience.
Seamless Integration with Venue Infrastructure to Elevate Production
Vizrt successfully integrated its technologies with the venue’s existing infrastructure to elevate the production value. A detailed wiring diagram was created to plan signal flows and ensure flawless integration of all technology components. This was essential for managing the complex setup, which included projectors, downstage and upstage monitors, digital signages, PowerPoint presentations, audio mixing, and a virtual studio.
Achieving Hybrid Engagement with Dynamic Content Delivery
The Summit was live-streamed to remote employees, who could interact with the event through tools like Microsoft Teams. This setup allowed for live feedback and questions, creating a two-way communication channel that made remote viewers feel included and engaged.
The event included video playback, live graphics, and instant switching between different media formats. This dynamic content delivery was crucial for maintaining engagement and ensuring the audience, both onsite and remote, received a consistent and high-quality experience.
The Impact
The One Vizion Summit was a success, effectively engaging Vizrt’s global workforce and ensuring alignment with the company’s strategic goals. By carefully planning the production setup and workflow, leveraging advanced production tools, and prioritizing audience engagement, Vizrt was able to deliver a polished and professional event that resonated with its employees.
As a result, the company saw favorable feedback in the post-summit survey where employees rated the value and the video quality of the live stream a 4.2 out of 5. Some of the feedback employees had given were:
The Power of Video for Corporate Communications
Vizrt’s One Vizion Summit demonstrated the power of video in internal communications, particularly for a global organization. By leveraging its own tools and expertise, Vizrt was able to create an engaging and unified experience for all employees, regardless of location.
Our latest research, Connecting Through Video: A New Era for Employee Engagement, confirms the significant impact of video communications on improving employee engagement.
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