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On the cutting edge of virtual ads and production with Vizrt

Originally published by Bullpen. Vizrt helps broadcasters and rights holders monetise their sports rights through pioneering virtual advertising technology. The company’s own image-based tracking software provides versatile and regional advertising opportunities with either virtual mat adverts – better known as cam carpets – or banner ad replacements, a virtual advert that replaces the LED boards surrounding a pitch…

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Eurosport brings virtual reality to the 2018 Winter Games with Vizrt

The following is an excerpt of the original article by NewscastStudio. With 17 studios at the ready spanning South Korea to Europe, Eurosport is beginning the 2018 Winter Games in PyeongChang as the new European home of the games. The deal, signed in 2015 and worth 1.3 billion euros, gives Discovery Communication’s Eurosport the Summer and Winter Games…