How Viz Mosart Studio Automation Elevates Creativity in Live Production

The keyboard that Technical Directors at Sky News Arabia use to control Vizrt's Viz Mosart studio automation solution to produce error-free consistent shows

How Viz Mosart Studio Automation Elevates Creativity in Live Production

by Liam Hayter, Product Manager at Vizrt

When you hear “studio automation,” does it evoke images of rigid workflows and diminished creative freedom? If so, it’s time to flip the script.

Many live production teams believe that live production automation tools like Viz Mosart might limit their creative possibilities.

But here’s the truth—studio automation doesn’t suppress creativity; it elevates it.

“Viz Mosart makes it easier for the viewer to see the directors’ creativity in the best possible way.” John van de Molengraft, Senior Producer at AVROTROS

And it works for any type of show. Whether it’s the daily 6pm news, a half-time sports game talk show, or covering a major election, live production automation gives you the tools you need to produce more interesting and creative shows with higher quality and consistency.

Viz Mosart, our cutting-edge studio automation software, takes away the repetitive, manual tasks that bog down production teams, freeing them to focus on what truly matters—telling compelling stories, experimenting with new ideas, and delivering high-quality shows.

For broadcasters, production teams, and operators, the impact of Viz Mosart is revolutionary. Let’s explore how this powerful technology is reshaping live production and empowering teams to achieve creative heights like never before.

The Misconception About Live Production Automation

We understand the skepticism. Some believe studio automation simplifies processes to the point where the spontaneity and creativity of live production are lost. However, this couldn’t be further from the truth. Far from replacing creativity, live production automation makes it easier to be even more creative than ever before.

By managing multiple studio devices and consolidating control into one intuitive system, Viz Mosart allows operators to shift their focus from pressing buttons to designing and executing visually captivating shows. When the pressure of manual multitasking is removed, teams unlock new opportunities to experiment with storytelling techniques, visuals, and workflows.

AVROTROS, for example, integrated Viz Mosart into the production of their popular daily current affairs program, EénVandaag. The result? Enhanced production consistency and reduced errors while maintaining the creative flexibility that directors worried they might lose. Senior Producer John van de Molengraft explained, “Viz Mosart makes it easier for the viewer to see the directors’ creativity in the best possible way.“

Shifting Creativity Upstream

One of the biggest ways Viz Mosart drives creativity is by shifting decision-making earlier in the production process. Editing and directing teams can work together to design and preconfigure templates within Viz Mosart that reflect their vision.

Want to switch from Camera 1 to Camera 3 with a specific lighting cue and graphic overlay? Create a template. Want to launch a dynamic split-screen layout in sync with your live audio feed? Hit one button.

This advanced planning doesn’t mean standardization—it means freedom. By automating technical execution, teams can focus on brainstorming fresh ideas and curating immersive viewer experiences.

“You are given the keys to creativity with Viz Mosart.” John Pecaut, General Manager at WBRZ-TV

Real-World Success Stories

Across the globe, production teams are using Viz Mosart to elevate their efficiency, creativity, and overall show quality. Here’s how some of them are doing it:

AVROTROS
Facing the pressure of producing a consistent, high-quality daily broadcast on a limited public service budget, AVROTROS turned to Viz Mosart to optimize studio workflows. With repetitive tasks automated, they cut down operational costs while giving directors more time to focus on creating visually polished shows.

Their editorial team now collaborates closely with production staff during pre-production, planning advanced graphics and AR elements that enrich storytelling. For their widely-watched EénVandaag program, Viz Mosart streamlines lighting, audio mixing, and graphic overlays, all while preserving directors’ hands-on creative roles.
WBRZ-TV
WBRZ, a local US news station, faced the challenge of doubling their news programming hours without ballooning operational costs. Viz Mosart made this expansion possible by automating complex manual operations and significantly reducing staffing needs for additional productions.

Their staff quickly embraced Viz Mosart after realizing how it enhanced not only production efficiency but also creative storytelling. General Manager John Pecaut noted, “You are given the keys to creativity with Viz Mosart. It allows you to build the templates and workflows that reflect your vision.”
Sky News Arabia
Sky News Arabia’s dynamic newsroom needed a flexible studio automation solution that could adapt to fast-breaking news and multilingual broadcasts. Viz Mosart not only streamlined complex workflows but also led to a more consistent and polished on-air look.

Suresh Kumar, Director of Technology, shared, “We have a very dynamic newsroom… and we need to be prepared for last-minute changes. With Viz Mosart, everything works seamlessly, and it’s easier than ever to maintain high editorial standards.“
WELT
German news broadcaster WELT used Viz Mosart as part of a software-defined vision for its newsroom. By replacing traditional hardware workflows with a streamlined software ecosystem, their team gained unprecedented flexibility and creativity in combining on-screen graphics, AR elements, and LED set designs—all while reducing costs and improving efficiency.
Nine News
Nine needed a flexible solution that could help a single operator produce complex weather and news segments for multiple local news stations, and turned to Viz Mosart and TriCaster to make it happen. Thanks to the ability to pre-program device control into Viz Mosart, operators can control multiple devices with a single button push, enabling far greater creativity with less stress. Jun Ye, Graphics & Automation Technology Manager states that “Viz Mosart stands at the forefront of studio automation technology.”

Real-World Success Stories

Across the globe, production teams are using Viz Mosart to elevate their efficiency, creativity, and overall show quality. Here’s how some of them are doing it:

AVROTROS
Facing the pressure of producing a consistent, high-quality daily broadcast on a limited public service budget, AVROTROS turned to Viz Mosart to optimize studio workflows. With repetitive tasks automated, they cut down operational costs while giving directors more time to focus on creating visually polished shows.

Their editorial team now collaborates closely with production staff during pre-production, planning advanced graphics and AR elements that enrich storytelling. For their widely-watched EénVandaag program, Viz Mosart streamlines lighting, audio mixing, and graphic overlays, all while preserving directors’ hands-on creative roles.

Read Case Study

WBRZ-TV
WBRZ, a local US news station, faced the challenge of doubling their news programming hours without ballooning operational costs. Viz Mosart made this expansion possible by automating complex manual operations and significantly reducing staffing needs for additional productions.

Their staff quickly embraced Viz Mosart after realizing how it enhanced not only production efficiency but also creative storytelling. General Manager John Pecaut noted, “You are given the keys to creativity with Viz Mosart. It allows you to build the templates and workflows that reflect your vision.”

Read Case Study

Sky News Arabia
Sky News Arabia’s dynamic newsroom needed a flexible studio automation solution that could adapt to fast-breaking news and multilingual broadcasts. Viz Mosart not only streamlined complex workflows but also led to a more consistent and polished on-air look.

Suresh Kumar, Director of Technology, shared, “We have a very dynamic newsroom… and we need to be prepared for last-minute changes. With Viz Mosart, everything works seamlessly, and it’s easier than ever to maintain high editorial standards.“

Read Case Study

WELT
German news broadcaster WELT used Viz Mosart as part of a software-defined vision for its newsroom. By replacing traditional hardware workflows with a streamlined software ecosystem, their team gained unprecedented flexibility and creativity in combining on-screen graphics, AR elements, and LED set designs—all while reducing costs and improving efficiency.

Read Case Study

Nine News
Nine needed a flexible solution that could help a single operator produce complex weather and news segments for multiple local news stations, and turned to Viz Mosart and TriCaster to make it happen. Thanks to the ability to pre-program device control into Viz Mosart, operators can control multiple devices with a single button push, enabling far greater creativity with less stress. Jun Ye, Graphics & Automation Technology Manager states that “Viz Mosart stands at the forefront of studio automation technology.”

Read Case Study

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Why Studio Automation Is Every Creative’s Best Friend

Still not convinced? Here are three reasons studio automation fuels, rather than stifles, creativity in live production.

Fewer Errors, More Impact
Studio automation removes human error from technical execution, ensuring every graphic, camera switch, and audio cue aligns perfectly with the creative vision. Consistency lets teams focus on making bolder, higher-impact decisions.
More Time for Innovation
By automating time-consuming tasks, Viz Mosart enables teams to brainstorm, dream big, and push creative boundaries. Instead of worrying about technical details, they can focus on storytelling.
Custom Workflows for Unique Visions
No two productions are alike, and that’s why Viz Mosart is built for flexibility. With customizable templates, broadcasters can define workflows that reflect their creative and operational requirements. Whether you’re preloading sophisticated augmented reality (AR) graphics into a rundown or designing a virtual set, creating engaging content is easier and faster with Viz Mosart.

Take the Next Step in Creative Production

Studio automation isn’t about replacing human creativity—it’s about amplifying it. With Viz Mosart, production teams and broadcasters around the world are proving that creativity and efficiency don’t just coexist—they thrive together.

Are you ready to unlock your team’s creative potential? Contact Vizrt today and discover how Viz Mosart can transform your live productions into seamless, visually stunning experiences.

Discover Viz Mosart Now

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