Richard Evans lays down the benefits of cloud live production. He details how ‘going cloud’ and embracing scalability, security, collaboration, and flexibility can lead to cost savings and increased efficiency in this enlightening discussion.
From sports to music and beyond, cloud solutions offer unparalleled productivity, resilience, and agility.
For example, the European League of Football (ELF) moved to the cloud for its 2023 season, just three weeks before it kicked off. Counting on its production partner, novel.media, AWS, and Vizrt, ELF took its production to the next level – with Vizrt’s Live Production Solution connected by NDI, which includes the TriCaster Vectar, Viz Engine, Viz Arena and Viz 3Play 3PV, all deployed into the cloud for each game automatically at the click of a button with Viz Now.
ELF started offering multi-language commentary, data-driven 3D, and augmented reality (AR) graphics to bring in more advertising opportunities and a stunning show for audiences everywhere. The cost benefits became evident: saving 10k euros per game and nearly 300 tons of CO2 for the entire season.
In another instance, the Texas-based cultural festival South by Southwest (SXSW) created a hybrid video solution in the cloud, utilizing local hardware via SRT. Embracing cloud to complement the production, the production counted on nine TriCasters spread across five different venues around Austin.