As with TV and the web, the live graphics can be applied to the digital displays you find at the sporting venue. Giant screens and perimeter boards are fed with the same quality of top-class graphics which can be personalized for home and away fans. Competitions, sponsors’ messages, special offers for merchandise and time-dependent travel packages to the next match can be delivered on the giant screen or even customized for each VIP hospitality suite. The graphics for an entire stadium can be controlled by just one or two operators, even though the content may be displayed on hundreds of screens.
As before, adopting this technology adds an extra layer of quality to a spectator’s experience. That translates into a perception of better value. And that means more fans willing to pay a premium to attend the event. This adds value for your sponsors and advertisers who can use the real-time graphics technology to deliver their own up-to-the-minute message to those same, highly satisfied fans.
