Many of our customers use Vizrt products in a sports related context. Even though many of these users apply our software in very different and ingenious ways, they all have one goal in common: finding new ways to monetize their sport.
And this is exactly, what Viz Sports is about. We constantly analyze the many ways in which value can be added to sports content. Then support our sports customers by developing products that take their specific needs into account.
- Real-time 3D graphics, using live data derived from a sports event, can be added to video. This enhances the viewing experience, either on TV, on the Web or on displays at the venue itself.
- By tracking movement electronically and sending the data to a Vizrt 3D graphics system, realistic-looking virtual graphics can be digitally overlaid onto video coverage of the sports event.
- Traditionally, the focus has always been on producing live sports events. However, new Sports TV channels and online video as well as mobile sites are boosting the demand for material of past sporting events. For many rights holders with an existing archive it now pays off to upgrade their system to support new business models.
- The old, geographical boundaries of fan support have vanished. Fans are no longer just local or national - they are global. Clubs and leagues have the chance to reach out to these information-hungry supporters, wherever they are, and use digital technology to provide them with experience they hunger for.

There is one final point in our sports strategy. To provide our customers with the best "package", we have chosen some of the most successful players in the industry as our partners. This allows you to benefit from a wide range of experience beyond Vizrt's core competence.
On the following pages you will find our product packages and concepts. We think they will give you many ideas of how to get the most out of the sports you care about.

