Interactive story telling
Is it the biggest step forward since the invention of color TV, as some say? Interactivity not only changes the way viewers watch their favourite program, it completely redefines the way shows are created and presented.
Information at a fingertip, interactive graphics that take the consumer into the heart of the action, real-time viewer feedback on the latest occurences; there are many ways to captivate an audience that is used to multitask when sitting in front of TV.
Have a look at the following examples that show how broadcasters around the globe use interactive elements to enhance their program and bind viewers.